A new productivity app launched via creator-led seeding. Forecast CPI $2.10, actual $1.83 — and D7 retention beat category benchmark by 2.4x.

A bootstrapped productivity app — AI calendar assistant, iOS-first, freemium with a $7.99/month pro tier. The founder had built it solo to 140K installs through Product Hunt and Twitter, but growth had plateaued and he wanted to validate creator-led acquisition before raising a Series A. His interna

Productivity app launch — $74K, 2 markets, $1.83 CPI and 41% D7 retention

$42K across PL · ES · DE. 7 compliance-vetted creators, 14% install-to-approved-loan rate, 67% lower CAC than Google at the approved-loan layer.

A consumer lending app — licensed in five EU jurisdictions, regulated as a credit institution in two of them, profitable on direct response in Poland, planning rollout into ES and DE. The growth team had a working playbook on Google and a half-working playbook on Meta compliance flags slowed creativ

EU consumer lending launch: 36 EUR approved-loan CAC

A fitness app stacked creator installs with ASO. Forecast CPI $4.60, actual $4.12 — and D30 retention beat paid-social cohort by 2.1x.

A Series-B fitness and nutrition app — 3.4M MAU, freemium model with a $14.99/month premium tier, ~7.8% free-to-paid conversion. They were operating in a regulated space the app makes structured nutrition recommendations, which means health-claim language is legally constrained in all three markets.

Fitness app installs — $190K, 3 markets, $4.12 CPI vs $4.60 forecast

$80K across US · UK · FR · DE. 24 mid-tier creators on 8-week transformation arcs. 90-day repeat purchase rate from creator-sourced buyers hit 37.2% vs 19.4% from Meta.

A clean-skincare DTC brand — eight-figure annual revenue, profitable on Meta in the US, hitting diminishing returns at ~$1.4M monthly ad spend. Their CAC on Meta had climbed from $32 to $51 over four quarters. They had product-market fit, but channel-saturation fit was eroding.

The brief: open thre

Clean skincare DTC US to EU: $4.20 CPA, +312% ROAS uplift

A challenger athletic apparel brand ran a creator co-created drop. Forecast 78% sell-through, actual 94%. The scarcity model held — barely.

A Series-A challenger athletic apparel brand — think Alo Yoga / Vuori adjacent, technical fabric, $88 leggings, $64 tees, DTC-first with one flagship store in LA. They were running a limited-quantity capsule drop co-designed with a single creator a yoga and pilates instructor with 1.1M cross-platfor

Athletic apparel drop — $210K, 5 markets, 94% sell-through in 72 hours

$35K across HK · KR · TW. 11 creators, 907K views, 1,861 installs, D7 retention 22.6% vs 18% paid-social baseline. The Tier-2 validation that saved ~$180K of US/JP rollout waste.

A top-10 mobile RPG studio came to us six weeks before their planned global launch. They had a ~$1.2M influencer budget earmarked for a coordinated push across US, JP, KR, DE, FR, BR and SEA. The strategic question wasn't "can creators move installs" — they already knew that from their previous titl

Mobile RPG soft-launch: $3.12 CPA, 8% under forecast

A functional beverage brand launched on TikTok with 22 creators. Forecast missed virality, actual ROAS hit 2.4x — but retention was the real story.

A seed-stage DTC functional beverage brand — adaptogenic energy drink, $3.50/can, $42 12-pack on Shopify, plus a starter Amazon listing. They had raised a $4M seed, had 9 months of runway, and needed to demonstrate that the product could move outside their founders' personal networks. Internal bench

Functional drink TikTok launch — $87K, US only, 2.4x DTC ROAS in 8 weeks

A European EV brand bet $620K on long-form YouTube tech creators. Forecast CPA missed by 9%, but showroom visits beat plan by 31%.

A top-5 European OEM was launching a new mid-market EV sedan — sticker price €38K, positioned against Tesla Model 3 and BYD Seal. Their media mix was 71% paid social and search, but the internal team knew their problem wasn't reach. The problem was that nobody under 40 walked into the showroom think

European EV launch — $620K, 4 markets, attention-led showroom lift +31%

A Series-B B2B SaaS bet on LinkedIn creators and YouTube finance channels. Forecast CPA $340, actual $312 — and the pipeline outperformed paid search.

A Series-B B2B SaaS company building an AI-assisted finance ops tool think reconciliation, close automation, AP workflows for mid-market CFO teams. ACV $4,800/year, 90-day average sales cycle, ICP is finance ops managers at companies with $20M-$200M revenue. They had grown to $18M ARR mostly on paid

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Real campaigns,
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