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TikTok · Cross-vertical proven

Influencer marketing on TikTok.

TikTok rewards native, unpolished, fast-iterating content. We've shipped 140 placements here — particularly strong in beauty, food, fashion and the casual end of mobile games.

0
TikTok placements
30M+
Views delivered
71M+
TikTok creators indexed
$8 – $18
Avg CPM range
Why TikTok

TikTok is where culture happens first. The algorithm rewards format-native creative, which means lower CPMs and viral upside that no other platform can match.

Best campaign formats

What works on TikTok.

01

UGC

Creator-led, native-feeling content. Looks like organic posts, performs like ads.

Best for
Beauty, fashion, food, lifestyle
02

Trend hijack

Brand placement woven into a trending sound or format. Maximum algorithm reach.

Best for
Fashion, beauty, food
03

Spark Ads pairing

Organic creator post + paid amplification on TikTok Ads. Best ROAS combo.

Best for
Performance campaigns across all verticals
04

Series

Multi-part content arc with the same creator. Builds anticipation, harder to skip.

Best for
Mobile games, beauty routines
Top performing verticals

Where TikTok wins.

01
Beauty & Skincare
Highest virality of any platform-vertical pairing
02
Food & Beverage
Native content style fits the platform perfectly
03
Fashion & Apparel
Hauls + transformation videos drive purchase intent
04
Mobile Games
Casual + hyper-casual genres convert at lowest CPI here
05
Lifestyle & Home
Aesthetic-driven content sees strong saves + shares
Budget tiers

What does a TikTok campaign cost?

Same four tiers we run across every platform — budget anchored on real reference campaigns. Predicted CPA per tier in the forecast.

Quick Test
$5K – $15K
1 market · 4–10 creators
Country Launch
$15K – $40K
2–3 markets · 11–30 creators
Multi-Country Scale
$40K – $120K
14 markets · 50+ creators
Flagship
$120K+
Custom · always-on

Let's talk.

Send us your product, target market and budget. Within two working days we send back:

  • Predicted CPA band for your category and markets
  • Sample creator shortlist with match scores
  • Campaign tier recommendation — numbers you can hold us to
Get a forecast →