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Instagram · Cross-vertical proven

Influencer marketing on Instagram.

Instagram still owns the aesthetic verticals — fashion, beauty, lifestyle, home. We've shipped 84 placements here, with the best-performing campaigns combining Reels reach with Stories urgency.

0
Instagram placements
22M+
Views delivered
48M+
Instagram creators indexed
$12 – $24
Avg CPM range
Why Instagram

Instagram is where aesthetics meet purchase. Reels for reach, Stories for urgency, Posts for permanence — each surface earns a different conversion behaviour.

Best campaign formats

What works on Instagram.

01

Reel

Vertical short-form, primary discovery surface. Drives the bulk of new-audience reach.

Best for
Beauty, fashion, food, lifestyle
02

Story sequence

4–6 sequenced Stories with link sticker. Creates urgency, drives time-bound conversions.

Best for
Limited drops, sales, app launches
03

In-feed Post

Permanent grid post with caption story. Best for building creator association with the brand.

Best for
Brand-building campaigns, long-term partnerships
04

Collab

Creator + brand co-published post — appears on both feeds. 2× the reach for the same creative.

Best for
Co-branded launches, ambassador programs
Top performing verticals

Where Instagram wins.

01
Fashion & Apparel
Aesthetic-first vertical fits the surface perfectly
02
Beauty & Skincare
Reel + Story combo drives strongest add-to-cart
03
Lifestyle & Home
Permanent grid posts build aspirational association
04
Health & Fitness
Reels + Story Q&As drive subscription signups
05
Food & Beverage
Recipe-style Reels travel further than other formats
Budget tiers

What does a Instagram campaign cost?

Same four tiers we run across every platform — budget anchored on real reference campaigns. Predicted CPA per tier in the forecast.

Quick Test
$5K – $15K
1 market · 4–10 creators
Country Launch
$15K – $40K
2–3 markets · 11–30 creators
Multi-Country Scale
$40K – $120K
14 markets · 50+ creators
Flagship
$120K+
Custom · always-on

Let's talk.

Send us your product, target market and budget. Within two working days we send back:

  • Predicted CPA band for your category and markets
  • Sample creator shortlist with match scores
  • Campaign tier recommendation — numbers you can hold us to
Get a forecast →