Genre Performance Wheel.
How does influencer marketing actually perform across 10 verticals? Pick up to three and compare their fingerprints on six universal dimensions. Mobile gaming is our deepest specialism — but the playbook differs everywhere.
Last updated 2026-04-30 · Sourced from 1400 placements + 287M+ creator index.
- Mobile GamingFree-to-play mobile titles. Conversion: install.Overall 70/100
- Beauty & SkincareMakeup, routines, fragranceOverall 79/100
- ·Cost efficiency. How cheap acquisition is relative to the value of an acquired customer. Higher = better unit economics.
- ·Audience precision. How tightly creators can be matched to your exact buyer persona. Higher = less waste.
- ·Virality potential. Probability of a piece of campaign content being organically shared / re-shared.
- ·Direct conversion. Rate at which exposed viewers take an immediate action (install, signup, purchase).
- ·Brand lift. Long-term brand-equity build vs short-term performance. Higher = compounding return.
- ·Retention quality. Long-term value of the users acquired through influencer placements.
The playbook, side-by-side.
GrowThunders' deepest specialism. Audience precision is exceptional thanks to genre-aware matching; conversion is high because the CTA is "tap to install".
- 88Audience precision
- 84Direct conversion
- 78Retention quality
- 50Brand lift
- 55Virality potential
- 62Cost efficiency
Highest virality of any vertical — transformation content travels. UGC-heavy strategy beats polished dedications.
- 92Virality potential
- 88Brand lift
- 78Audience precision
- 68Direct conversion
- 70Retention quality
- 75Cost efficiency
Where the scores come from.
Every vertical is scored on six universal dimensions on a 0–100 scale. Scores blend our delivery data, the InfluBase.io prediction model and the most recent public industry benchmarks. Refreshed every quarter.
1,400 placements across 67 countries, $8M+ of tracked campaign spend, 2022 – 2026. Anonymized at the campaign level.
Trained on the 287M+ verified creator index. Predicts per-vertical performance from creator-audience-format triples and refines as new campaigns ship.
Calibrated against Influencer Marketing Hub, IAB, Sensor Tower, AppsFlyer and eMarketer reports (2024–2026).
Note: scores are normalized within the influencer-marketing context only — a 90 in Brand Lift for Automotive does not mean “automotive influencer campaigns are 90% as effective as the best possible marketing tactic”. It means “within the universe of influencer placements, automotive typically delivers exceptional brand-equity gains”.
Want the deep version?
The Q2 2026 Genre Performance Report adds sub-genre breakdowns, creative do/don't cards, and platform mix recommendations per vertical. Free, no upsell.