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Twitch · Cross-vertical proven

Influencer marketing on Twitch.

Twitch is the highest-engagement attention pool in influencer marketing. Native streaming partnerships earn trust paid ads can't buy — particularly in gaming, tech, finance and energy categories.

0
Twitch placements
18M+
Views delivered
12M+
Twitch creators indexed
$22 – $42
Avg CPM range
Why Twitch

Twitch viewers spend hours with their favorite creators in real time. That depth of attention beats any other platform for high-consideration products — but the buy-in is meaningful.

Best campaign formats

What works on Twitch.

01

Sponsored stream

2–4 hour dedicated stream with branded segments, on-screen overlays and chat-driven CTAs.

Best for
Mobile games, PC games, hardware launches
02

Multi-stream campaign

3–6 streamers running parallel sessions with the same brand brief. Synchronised launch impact.

Best for
Game launches, esports moments
03

Subscription mention

Recurring brand mention across regular streams (lower-cost retainer). Builds long-term association.

Best for
SaaS, gear / equipment brands
04

Tournament naming

Brand-presented tournament or community challenge. High visibility, esports-friendly.

Best for
Game launches, energy drinks, hardware
Top performing verticals

Where Twitch wins.

01
PC & Console Games
Native context — viewers are already playing
02
Mobile Games
Strategy + RPG genres see strongest performance
03
Tech & Electronics
Gaming hardware launches outperform other channels
04
Mobile Apps & SaaS
Productivity + dev tools find a focused audience
05
Finance & Fintech
Crypto + investing creators have dedicated communities
Budget tiers

What does a Twitch campaign cost?

Same four tiers we run across every platform — budget anchored on real reference campaigns. Predicted CPA per tier in the forecast.

Quick Test
$5K – $15K
1 market · 4–10 creators
Country Launch
$15K – $40K
2–3 markets · 11–30 creators
Multi-Country Scale
$40K – $120K
14 markets · 50+ creators
Flagship
$120K+
Custom · always-on

Let's talk.

Send us your product, target market and budget. Within two working days we send back:

  • Predicted CPA band for your category and markets
  • Sample creator shortlist with match scores
  • Campaign tier recommendation — numbers you can hold us to
Get a forecast →