Predictable CPA per purchase.
For makeup, skincare, fragrance and personal care brands. Beauty has the highest virality of any vertical we work in — transformation content travels. UGC-led TikTok and Instagram Reels strategies consistently outperform polished YouTube dedications. The buyer is making a purchase decision; we measure on conversions, not impressions.
Platform mix anchor: TikTok 50% · Instagram 25% · YouTube 25%
Three things about Beauty & Skincare we have learned the expensive way.
UGC beats production-quality every single time.
A creator-shot phone video that looks like a friend recommendation converts 1.6–2.4× better than a polished agency-style placement. The algorithm rewards authenticity; the buyer rewards trust.
TikTok virality is real — but you cannot rely on it.
One in 5–8 placements goes viral and carries the cohort. Plan budget assuming the median, not the outlier. The compounding effect of viral placements is gravy, not the model.
Mid-tier creators (100K–800K) consistently win.
Below 100K and audience overlap is hard to measure reliably. Above 800K and rates spike faster than conversion does. The 100K–800K band is the sweet spot we anchor every beauty campaign on.
What we have actually delivered.
Reference points from delivered campaigns in this vertical. Numbers anonymized at the campaign level; expect ±25% spread per actual placement based on creator-overlap fit.
The kind of creators we would book.
Anonymised top 5 from our match-preview pool — handles changed, audience metrics real.
See it in delivery.
The same forecast-first method, run for a brand in this vertical. Numbers verbatim from the post-campaign report — not a pitch deck.
DTC Beauty: Series-B launch across 4 markets
Coordinated launch in US, UK, DE, FR. Mid-tier creator basket optimized for first-touch + influencer-led search lift.
Let's talk.
Send us your product, target market and budget. Within two working days we send back:
- Predicted CPA band for your category and markets
- Sample creator shortlist with match scores
- Campaign tier recommendation — numbers you can hold us to