Predictable CPA per purchase.
For apparel brands, accessories and lifestyle fashion. Instagram Reels still pulls the most weight thanks to the platform's aesthetic-first feed, but TikTok hauls are eating share fast. Style-niche micro-influencers convert above the macro tier — we filter for audience-overlap on style preferences, not just follower count.
Platform mix anchor: Instagram 40% · TikTok 40% · YouTube 20%
Three things about Fashion & Apparel we have learned the expensive way.
Style niche beats raw fashion category every time.
A "minimalist capsule wardrobe" creator with 80K followers will outperform a generic "fashion" creator with 800K. Buyers identify with sub-genres; the algorithm rewards sub-genre match.
Reels + static post bundle delivers best blended ROI.
A Reel for reach + a static grid post for aesthetic discovery + a Story for limited-time pressure consistently beats single-format placements. Budget for the bundle, not individual posts.
Return rate is the unspoken KPI.
Influencer-driven fashion purchases have higher return rates than search-driven ones. Brands that win pre-screen for creators whose audience has historical purchase signals (vs aspirational scrolling).
What we have actually delivered.
Reference points from delivered campaigns in this vertical. Numbers anonymized at the campaign level; expect ±25% spread per actual placement based on creator-overlap fit.
The kind of creators we would book.
Anonymised top 5 from our match-preview pool — handles changed, audience metrics real.
Let's talk.
Send us your product, target market and budget. Within two working days we send back:
- Predicted CPA band for your category and markets
- Sample creator shortlist with match scores
- Campaign tier recommendation — numbers you can hold us to