Predictable CPA per showroom visit.
For automotive brands, EV manufacturers, dealerships and accessory makers. Long sales cycle suppresses direct conversion — measure on showroom visits and brand search lift, not last-click installs. YouTube long-form review format dominates intent search; influencer marketing here is a brand-lift play that compounds over months.
Platform mix anchor: YouTube 75% · Instagram 15% · TikTok 10%
Three things about Automotive we have learned the expensive way.
Last-click attribution will tell you the channel does not work.
Auto buyers research for 4–12 weeks before walking into a showroom. Brand search lift, view-through attribution and dealership foot-traffic correlation are the metrics that show real impact.
Genre alignment is everything.
A car-enthusiast creator with 500K followers converts 5–8× better on auto campaigns than a generic tech reviewer with 2M. The audience-context match compounds harder in automotive than almost any vertical.
Dealership coordination determines real ROI.
The campaign delivers the lead; the dealership closes the sale. Brands that loop dealership teams into the campaign measurement (CRM follow-up, attribution back to the placement) realise 2–3× higher reported ROI.
What we have actually delivered.
Reference points from delivered campaigns in this vertical. Numbers anonymized at the campaign level; expect ±25% spread per actual placement based on creator-overlap fit.
The kind of creators we would book.
Anonymised top 5 from our match-preview pool — handles changed, audience metrics real.
Let's talk.
Send us your product, target market and budget. Within two working days we send back:
- Predicted CPA band for your category and markets
- Sample creator shortlist with match scores
- Campaign tier recommendation — numbers you can hold us to