Predictable CPA per funded account.
For consumer fintech, banking, investing, crypto and insurance. Highest-friction conversion event in the index — KYC plus actual account funding. Long-form YouTube trust-building is what works; TikTok virality is irrelevant when the regulator requires mandatory disclosures. We design every brief to survive a compliance audit.
Platform mix anchor: YouTube 75% · Instagram 20% · TikTok 5%
Three things about Finance & Fintech we have learned the expensive way.
Compliance disclosures kill short-form formats.
A 30-second TikTok cannot communicate a regulatory disclosure that meets EU/UK financial-services requirements. Long-form YouTube is where mandatory copy fits naturally and the audience tolerates it.
Trust-building creators outperform performance creators.
Financial-education channels with 200K–1M subscribers convert at 2–4× the rate of pure performance-marketing creators. The buyer needs to trust the source before they wire money.
Soft-launch in CEE before global rollout.
Polish fintech creators have proven to deliver $10–14 CPA on funded accounts — 2–3× better than US benchmarks. Validate the creative with a controlled CEE run before global scaling.
What we have actually delivered.
Reference points from delivered campaigns in this vertical. Numbers anonymized at the campaign level; expect ±25% spread per actual placement based on creator-overlap fit.
The kind of creators we would book.
Anonymised top 5 from our match-preview pool — handles changed, audience metrics real.
See it in delivery.
The same forecast-first method, run for a brand in this vertical. Numbers verbatim from the post-campaign report — not a pitch deck.
EU Fintech: Consumer lending in 3 markets
PL $14.50 CPA · ES $24.20 CPA · DE $11.20 CPA. Funded-account attribution stack across 3 EU markets.
Let's talk.
Send us your product, target market and budget. Within two working days we send back:
- Predicted CPA band for your category and markets
- Sample creator shortlist with match scores
- Campaign tier recommendation — numbers you can hold us to