Predictable CPA per install.
Our deepest specialism. We have delivered mobile-game campaigns across every major genre and 67 markets — from soft-launches in Spain and Poland to flagship multi-country rollouts in DACH, the Nordics and APAC. Predicted CPI before the contract, real D60 cohort tracking after launch.
Platform mix anchor: YouTube 60% · TikTok 30% · Instagram 10%
Three things about Mobile Games we have learned the expensive way.
YouTube dedications still convert best for installs.
Across our delivered mobile-gaming placements, dedicated 4–8 minute YouTube videos consistently land 1.4–2.2× lower CPI than 60-second integrations. Viewers need to see gameplay before they install.
TikTok is the discovery layer, not the conversion layer.
Allocate 30% of budget to TikTok for top-of-funnel reach (algorithmic surface), but expect the install conversion to land back on YouTube where the audience makes the decision. Treat TikTok views as awareness, not acquisition.
Audience-overlap matters more than follower count.
A 300K-subscriber gaming creator with 80% audience overlap on your genre converts 2–3× better than a 1.5M creator with 55% overlap. InfluBase.io scoring is what makes this filter mechanical.
What we have actually delivered.
Reference points from delivered campaigns in this vertical. Numbers anonymized at the campaign level; expect ±25% spread per actual placement based on creator-overlap fit.
The kind of creators we would book.
Anonymised top 5 from our match-preview pool — handles changed, audience metrics real.
See it in delivery.
The same forecast-first method, run for a brand in this vertical. Numbers verbatim from the post-campaign report — not a pitch deck.
Hunt Royale × Hong Kong: $2.57 CPI on a single-market soft-launch
1.13M views · single market · YouTube-led basket of mid-tier creators. Predicted CPI: $2.40–$3.10. Delivered: $2.57.
Let's talk.
Send us your product, target market and budget. Within two working days we send back:
- Predicted CPA band for your category and markets
- Sample creator shortlist with match scores
- Campaign tier recommendation — numbers you can hold us to