How much should you spend?
Pick a goal, vertical and market — we recommend a budget range and forecast the outcome at the midpoint. Anchored on $8M+ of tracked delivery across 67 markets.
Last updated · 2026-04-30
What's the goal of the campaign?
What are you selling, and where?
Recommended budget for Mobile Games in 🇺🇸 United States
Your forecast, line by line.
Live breakdown for Country Launch · Mobile Games · 🇺🇸 United States. Change anything above and the math updates here too.
Variance per actual campaign is ±25% on the median — we surface bands, not point estimates, so you plan around the realistic spread. Run the ROI Calculator → if you want to test a specific budget number, or the Cost Atlas → for the full CPA matrix per market.
Want this dialled in for your specific product?
Tell us the product, target markets and goal — we'll come back within two working days with a tailored budget brief: per-market allocation, predicted CPA per platform, sample creator shortlist and a forecast we'll sign before the contract.