Free interactive tool · Updated quarterly

Influencer Cost Atlas.

Predicted Cost per Acquisition for influencer campaigns across 67 countries and 12 verticals — from mobile games and apps to beauty, fashion, automotive and fintech. Sourced from $8M+ of tracked campaign delivery.

Last updated 2026-04-30 · methodology below.

Tap any cell to see predicted CPA, top platform and comparable markets

Country	Games	PC/Console	Apps/SaaS	Beauty	Fashion	Tech	Auto	Food	Fitness	Lifestyle	EdTech	Finance
🇺🇸United States
🇨🇦Canada
🇬🇧United Kingdom
🇩🇪Germany
🇫🇷France
🇳🇱Netherlands
🇸🇪Sweden
🇮🇹Italy
🇪🇸Spain
🇵🇱Poland
🇹🇷Türkiye
🇦🇺Australia
🇰🇷South Korea
🇯🇵Japan
🇹🇼Taiwan
🇭🇰Hong Kong
🇹🇭Thailand
🇵🇭Philippines
🇮🇩Indonesia
🇻🇳Vietnam
🇮🇳India
🇧🇷Brazil
🇲🇽Mexico

Median CPI< $1$1 – $2$2 – $3$3 – $4$4 – $5$5 – $6$6+

Selected combination

🇺🇸United States·Mobile Games

North America · Tier 1

Predicted band

$2.29 – $4.75

Median CPA

$3.52

Best platform

YouTube

Mobile Games in United States typically lands between $2.29 – $4.75 for influencer-led acquisition. F2P mobile titles. Conversion event: install. High-LTV market — competitive but proven returns.

↓ Cheaper markets for this genre

🇦🇺Australia$3.41

🇩🇪Germany$3.19

🇸🇪Sweden$3.08

↑ Pricier markets for this genre

🇬🇧United Kingdom$3.74

Get the full report

Want the deeper version?

The Q2 2026 PDF report adds LTV benchmarks, retention curves, creative guidelines and platform mix recommendations per market. Free, no upsell.

Methodology

How the bands are calculated.

Predicted bands blend our own campaign delivery data with the InfluBase.io model and public industry benchmarks. Refreshed every quarter.

Source data

1,400+ placements across 67 countries, $8M+ of tracked campaign spend, 2022 – 2026. Anonymized at the campaign level — no individual brand data is exposed.

InfluBase.io model

Predictions extrapolated to (country × vertical) combinations we have not directly delivered, calibrated against 287M+ verified creators in the InfluBase.io index.

Industry baselines

Calibrated against public benchmarks from Adjust, Liftoff, Sensor Tower, AppsFlyer, Influencer Marketing Hub and IAB (2024–2026 reports).

Update cadence

Every quarter we re-run the full atlas with newly delivered campaigns folded into the source set. Last update: April 2026.