Predictable CPA per signup.
For productivity, dating, fintech, edtech and SaaS apps where the conversion is a signup with verification. Integration format outperforms dedication here — viewers tolerate a 60-second product mention but tune out a full sponsored review. We anchor on signup-attributed CPA, not install counts.
Platform mix anchor: YouTube 50% · TikTok 35% · Instagram 15%
Three things about Mobile Apps & SaaS we have learned the expensive way.
Integration beats dedication on signup conversion.
Apps live and die on the friction of the signup flow. A 60-second integration that ends with "I use it for X" converts viewers who are already primed. A 6-minute dedication burns audience patience and conversion drops.
TikTok demos work — if the value-prop fits in one sentence.
Apps with a single clear hook (AI summarises X, autopilot does Y, save Z hours) crush on TikTok. Apps that need explanation belong on YouTube.
D7 retention is the only honest metric.
Influencer-acquired app users cluster at the curious end of the funnel — they download, they explore. The cohort that survives D7 is the only one with positive LTV. Track it from day one.
What we have actually delivered.
Reference points from delivered campaigns in this vertical. Numbers anonymized at the campaign level; expect ±25% spread per actual placement based on creator-overlap fit.
The kind of creators we would book.
Anonymised top 5 from our match-preview pool — handles changed, audience metrics real.
Let's talk.
Send us your product, target market and budget. Within two working days we send back:
- Predicted CPA band for your category and markets
- Sample creator shortlist with match scores
- Campaign tier recommendation — numbers you can hold us to