Predictable CPA per purchase.
For home decor, parenting, organisation, wellness and aesthetic lifestyle brands. Instagram aesthetic feed is still the heaviest-weighted platform here, but TikTok room reveals and organisation hacks travel. We anchor on long-tail evergreen content that compounds in search rather than one-off campaign drops.
Platform mix anchor: Instagram 40% · YouTube 30% · TikTok 30%
Three things about Lifestyle & Home we have learned the expensive way.
Evergreen beats one-off drops for compounding ROI.
A "room reveal" or "small-space hacks" video keeps generating views (and conversions) for 12–24 months. Budget for content that has shelf life, not flash-in-the-pan placements.
Aesthetic-niche creators outperform broad lifestyle.
A "Scandi minimalist" creator with 90K followers will outperform a generic lifestyle creator with 600K for a Scandi-aligned brand. The visual-aesthetic match drives conversion in lifestyle even more than in fashion.
D60 retention reveals the gem placements.
Lifestyle products often have repeat-purchase economics (consumables, subscription kits). The placements that look mediocre on D7 conversion often shine on D60 cohort revenue.
What we have actually delivered.
Reference points from delivered campaigns in this vertical. Numbers anonymized at the campaign level; expect ±25% spread per actual placement based on creator-overlap fit.
The kind of creators we would book.
Anonymised top 5 from our match-preview pool — handles changed, audience metrics real.
Let's talk.
Send us your product, target market and budget. Within two working days we send back:
- Predicted CPA band for your category and markets
- Sample creator shortlist with match scores
- Campaign tier recommendation — numbers you can hold us to