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Articles

Oskar Porębski|15.05.2026
How much should I actually pay for an influencer campaign? A 2026 pricing audit
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Oskar Porębski|12.05.2026
Soft-launching a product through influencer marketing: the Tier-2 market validation playbook
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Oskar Porębski|10.05.2026
Why last-click attribution is killing your influencer ROI in 2026
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Oskar Porębski|05.05.2026
How to spot fake follower fraud in 60 seconds (with a real audit walkthrough)
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Oskar Porębski|02.05.2026
The 4-stage creator vetting process used on $8M+ of influencer spend
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Oskar Porębski|28.04.2026
The Bloomberg Terminal moment for influencer marketing
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Oskar Porębski|25.04.2026
What CreatorIQ / Aspire / GRIN / Modash actually cost (a 2026 pricing comparison)
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Oskar Porębski|20.04.2026
The 14 questions every Head of Growth should ask before signing an influencer deal
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Oskar Porębski|18.04.2026
Influencer marketing for B2B SaaS in 2026: why most fail and the playbook that works
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Oskar Porębski|12.04.2026
What 1,400 placements taught us about cross-vertical creator marketing
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Oskar Porębski|12.04.2026
How to brief a creator: the 250-word brief framework that outperforms 800-word briefs by 35%
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Oskar Porębski|05.04.2026
The 8 metrics that actually predict creator campaign success (and the 12 that don't)
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Oskar Porębski|28.03.2026
Mobile gaming UA × influencer marketing: when YouTube beats TikTok (and when it doesn't)
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Oskar Porębski|21.03.2026
Whitelisting creator content for paid social: the 2026 playbook
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Oskar Porębski|14.03.2026
How to calculate the true ROI of an influencer campaign (the formula no agency wants to share)
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Oskar Porębski|04.03.2026
Influencer marketing benchmarks 2026: CPA, CPM and ROAS by vertical
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