Yes, App Store Optimization (ASO) is one of the essential marketing services that focuses on enhancing your mobile app's visibility and discoverability within app stores, such as Google Play Store and Apple's App Store. ASO aims to increase organic downloads, improve user engagement, and boost the app's search rankings by optimizing various elements of the app listing, including the title, description, keywords, and visual assets.

As a part of digital marketing, ASO is a crucial component in promoting your app, as it helps drive more users to your app and improves its overall performance. ASO works hand-in-hand with other marketing strategies, such as search engine optimization (SEO), social media marketing, influencer marketing, and paid advertising, to create a comprehensive marketing plan that maximizes your app's potential and reach.