Our influencer marketing solutions at GrowThunders are powered by custom software tailored specifically for promotional purposes. The automation and use of various sources of data provide our customers with the best possible options for their promoted products, and they only get better with each subsequent campaign.
Let's start at the beginning. If you want to promote your game or app, the first question is how to utilize the data. The first things that come to mind are age and gender, but people are complex. So, the first step is to test through YT Select. We create small campaigns for different channels and gather initial information about your product.
The second step involves the first campaign. Based on the results from YT Select, we have an idea of what your target audience might look like. Now, we must find channels for promoting the product. This is where the second part of our software comes into play. We source data from the YT API and other sources to gain not only basic information about the channel, but also detailed information.
In simple terms, there may be an audience of men aged 30-39 years old, with some who like economics, literature, and others who enjoy going to the gym, riding bikes, watching movies, or watching TV series. Our goal is to determine which group is most likely to engage with the promoted product, say a calendar. When we narrow down the group to men aged 30-39 who like riding bikes, reading literature, and watching movies, we use our search engine to find the best medium or channel to promote. We consider the history of previous promotions, comments, and the overall popularity of the channel before choosing the best ones and conducting the campaign through these channels.
The third step is organic promotion driven by uplift from the cumulative campaign. The promoted product is likely to push itself higher in the store ranking, leading to increased organic traffic and hype that drives the product even further.
It's clear that the promotions delivered through GrowThunders are highly driven by modern solutions, which improve the overall effect of the promotion. So, it's a natural move to give it a try.
We're currently working on our custom tracker to enhance the impact of step three mentioned above. All our solutions are cloud-based, easily upgradeable, and cost-effective, and mostly written in Python using big data solutions from GCP.